PULIRE 2007, has reached its eighteenth edition, it is presented as the most important exhibition in the professional cleaning area. An appointment that every two years, brings to Verona tens of thousands of professional ‘cleaning’ operators, coming from more than 70 different countries.  
The manifestation Issa Interclean 2006, the most important appointment of a world wide panorama in the cleaning field took place in Amsterdam on the 9th till 12th of May.
In this context of great international visibility Pulire 2007 has achieved an excellent result in terms of consents and adhesions. With 1.170 Meters Square sold during ISSA Interclean, has obtained a total of 12.378 square metres and already 158 confirmed exhibitors. "WE ARE WARMING UP" is the slogan that we have chosen for the beginning of the first promotional phase Pulire 2007 and the image that we have associated is that of an airplane in phase of taxiing, with its engine at the maximum power and for take off.
At still more than a year from the 2007 edition, that will be taking place the first week of June 2007, Pulire can already boast great results in terms of adhesions already confirmed, determining an occupation on the foreseen expositive area, equal to 65% (on a surface larger than 15% compared the 2005 edition),
 Innovation, competitiveness and internationality constitute the pillars of this event of which for the first time will be present a significant number of Asian companies. The objective is to create a place of quality in which both content and merchandise interest expressed by visitors and exhibitors confer to the manifestation an added value in terms of interaction and competence with opportunities of new acquaintances.
The will to assign to the manifestation above all an international identity, that has been knowingly neglected in previous editions, has decided to introduce new organizational rules oriented to guarantee the maximum possible protection in matter of intellectual and industrial property referring to products exhibited and therefore unconditionally defending the interests of both Italian and European exhibitors.
Article 9 of the New General Regulations, predicts, in fact the immediate and undisputable exclusion from the manifestation of the exhibitors for which should become identified crimes of unauthorized use of patents or reproductions referring to products, machinery and equipments.
Edition 2007 will be characterized for the presence of an "American pavilion" and a "Spanish pavilion".