Pulire, Always Ahead

PULIRE, the leading exhibition in the cleaning field has a new façade, created to be an appointment of excellence, which goes far beyond the basic exhibition and mass media aspect of most trade shows.  In fact it deals with having reached an important result in terms of competitiveness in the field of fair events, thanks to the achievement of the Certificate of Internationalization issued by the Ministry of the Commerce of the United States.

The will to assign to the exhibition a greater international identity, has imposed the generation of new organizational rules oriented to guarantee the maximum possible protection in the matter of intellectual and industrial property, referring to exhibited products, therefore unconditionally defending the interests of  Italian and European exhibitors.

Our target has always been to develop a place of quality for both contents and merchandise interest, expressed by both visitors and exhibitors, confer to the manifestation an added value in terms of opportunities of interaction, competence and knowledge.

To support the presence, in this edition of the ‘American Pavilion’, the Certification obtained, strengthens aspects relating to flexibility, innovation, typicality, together with the quality of Italian products. In order to obtain the maximum and most effective diffusion of the above information, the ICE (Institute for the Commerce with the foreign countries) of “Chicago” will organise all kinds of promotional activities, aiming to support the insertion of American companies amongst the Italian market.

The achieved result is aimed to optimize a stable and long-lasting insertion of the companies in the foreign markets and attributes to the event PULIRE a distinctive element of support for all the companies that on one side intend to strengthen their own products in the traditional areas and the other side to develop a new opportunity of investment in markets from the growing trade potential, considered the important priority for the development and production of the company.

Such certification has been an important step and a particular qualitative element of which Afidamp Servizi has developed,  aiming to guarantee to the consumer the maximum quality of the services distributed and to give to their exhibitors a qualitative standard through the excellent possibilities of growth and distinction in the ‘cleaning field’.


Milan, 30 august 2006
Press Office PULIRE
Ph. +39 02 67445817
Fax +39 02 66712299
e-mail: iole.ciriacono@afidamp.it

 


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