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Quest'anno i visitatori che sono intervenuti corrispondono a 19.509 registrando un incremento pari al 14,9% rispetto all'edizione 2007.
L'attenzione è stata quella che si rivolge ad un evento unico; Pulire si pone nella filiera internazionale del cleaning quale contenitore di interazione e di scambio per quanto riguarda attività di relazione, di conoscenza, di esperienza e nel quale operatori del settore, rappresentativi della domanda e dell'offerta condividono l'interesse comune del "fare business". Il successo di questa edizione, in una congiuntura economica così difficile, è da attribuire anche al consistente investimento pubblicitario e di comunicazione effettuato su quotidiani, riviste di settore, media digitali e radiofonici, nel corso dell'ultimo anno.
Il trend estremamente positivo conseguito in questa edizione ci pone in una condizione di ragionevole ottimismo per il futuro e la sua progettualità. L'obiettivo era quello di infondere e condividere entusiasmo e trasmettere l'importante messaggio che innovazione e comunicazione sono un importante regolatore per la vita di un'azienda ed il confronto con un concorrente o semplicemente un operatore del settore è un indispensabile strumento di crescita.
Abbiamo sempre spiegato che la fiera è prima di tutto un luogo di incontro ed è la piattaforma ideale per lo scambio di idee e per un confronto continuo e costruttivo. Alla luce di questo pensiero Pulire si è qualificata, ancora una volta, quale piattaforma ideale nella quale l'attività di networking nei 4 giorni di manifestazioni ha prodotto il maggior valore. Anche i convegni e workshop dedicati alle tematiche più varie ed interessanti hanno prodotto ulteriore interesse e valore. Il convegno sulla Scuola, quello relativo ai Servizi, alle prospettive e criticità, il Clean Green, la tavola rotonda con NAS hanno stimolato riflessioni che saranno oggetto di attenzioni future per il mercato.
L'obiettivo era, anche in questa edizione, quello di collocare sempre più il format Pulire in un circuito di qualità; sensibilizzare gli operatori del settore verso nuovi ed efficaci modelli di operatività e gestione dei propri sistemi di applicazione, sviluppare sinergie tra gli operatori, stimolarli a prendere parte a progetti qualificanti.
In questa edizione si è celebrata la sesta edizione del Premio Innovazione, un evento nell'evento a supporto di tutti gli operatori disposti e orientati a intraprendere o a continuare un processo di evoluzione nell' ambito dell' innovazione,. Anche quest'anno la sua celebrazione ha visto la presenza di macchine, prodotti, attrezzature tutti di alto livello. Il vincitore del Premio Innovazione è stata l'azienda IPC con la macchina "Highrise".
Sono inoltre stati assegnati, da parte della giuria della stampa tecnica anche i premi alle seguenti aziende:
Arco Chimica, con il prodotto Gynius Pack per la categoria prodotti chimici
Piazza BVBA con Purleve per la categoria attrezzature
IPC e Ghibli rispettivamente con Highrise e Contaresa,relativamente alla categoria macchine.
Ancora una volta si è vista l'importanza del marchio - una importante bussola per l'operatore straniero, in quanto ne tutela aspettative e i bisogni, attraverso la garanzia di elevati standard di qualità, ed è inoltre un importante veicolo promozionale per le imprese, assicurandone visibilità, chiarezza di immagine, facilità di scelta per il cliente.
Sono state numerose le iniziative proposte di volta in volta: anche quella che si è celebrata nei due giorni centrali di manifestazione: "Area dimostrativa, rimozione di chewing gum e graffiti in Piazza Bra" . A tale iniziativa hanno aderito le seguenti aziende: Johnson, Masterfluid, Lavorwash, Hinowa, Tecnovap, Cristanini, M.D.M.
Essere protagonista di un appuntamento come Pulire, significa omologarsi agli standard qualitativi offerti a livello internazionale; significa dare rilievo all'immagine dell'azienda e conferirle valore aggiunto.
Afidamp, in qualità di organizzatore ha voluto offrire un'opportunità nuova e l'opportunità di migliorare o creare le attività di business già intraprese nelle diverse aree, fulcro di mercati emergenti.
Arrivederci alla prossima edizione di Pulire, prevista a maggio 2011.
Ufficio stampa
Afidamp Servizi
www.pulire-it.com
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