PULIRE 2015: the future of trade shows

PULIRE Outdoor
PULIRE is more than just a trade show, is a permanent laboratory of contacts, relationships and ideas for the development of the sector. The event has the honor of 30 years of history and has always been oriented to solutions for cleaning indoor. Since last edition, held in 2013, PULIRE has also developed the brand PULIRE Outdoor, dedicated to sweeping and urban decor and therefore addressed to all manufacturers of road sweepers and cleaning machines for road maintenance. The theme of this year's PULIRE Outdoor will be 'Clean city for Quality of life'. The opening conference is scheduled May 19 at 2 pm, with a great panel of speakers: the mayors of Curitiba in Brazil, Singapore and Copenhagen, as well as mayors of important Italian cities, for a discussion on the relationship between the cleanliness of the city and the satisfaction index of the citizens, with international best practices. Pulire Outdoor propose a demonstration area outside Hall 1 at VeronaFiere, while Pulire ‘indoor’ will take place in Halls 1,2,3,4.
Another important new feature of the 2015 is the project Pulire Clean, aimed at manufacturers of washing machines and fabric care. This market segment will be instantly recognizable and characterized in Hall 1, with the aim of enhancing the exhibitors and the products of a world increasingly synergistic to professional cleaning. Operators of the laundry will have the opportunity to meet the leading manufacturers of Mops, Fringes and Uniforms in need of cleaning solutions increasingly specific and effective such as the pre-impregnation of the mop and the fringes. Manufactures of chemicals products can create synergies and partnerships for the creation of a full-service washing machines and detergents, dedicated to those markets that represent the primary interest of both sectors. Without forgetting the facility management companies that increasingly constantly offering outsourcing services especially for the hospitality and the hospital sector.
What makes Pulire unique is the high digitization of the fair. In 2013 it was developed an app that has meant that Pulire was the fair with the highest rate of digitization in Italy. This year we go from 2.0 to 2.1. The visitors can plan their visit to the exhibition from March, due to a system of match making that allows visitors to book appointments with exhibitors. All information about the exhibitors will be available on smartphones and tablets. In the days of the fair exhibitors can receive real-time information about visitors, their origin, their role. This represents a significant advantage for exhibitors. If for example an exhibitor is looking for a distributor of Qatar, the app is able to inform the exhibitor if the distributor he were looking for is entered at the fair.
The point of view of Toni D'Andrea, CEO of Afidamp Servizi
"The fairs are the best meeting point between supply and demand, the place par excellence where you have the most important news, where you will experience innovation and sharing of prospective future scenarios. However if you do not prepare the presence at the fair before and do not continue to keep in touch to potential clients after the event took place, you lose in efficiency and market presence. Is this the reason why we have developed an app that helps exhibitors and visitors to be present before and beyond the fair. We are also studying a full program of conferences and initiatives specifically dedicated to professional cleaning. "
Club Pulire Members



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